Social media that actually moves your business forward

Strategy, content, and consistent posting — off your plate, on brand. No ghost accounts, no generic content calendars.

Schedule a free discovery call
Why businesses choose Necessity

No smoke and mirrors

Clear scope and pricing on every service before we start — no surprise invoices.

No long-term contracts

Book a shoot or add a service when you need it, pause it when you don't.

40+ combined years experience

The same team behind your core plan handles these — not an outsourced add-on team.

Built on a real track record

Necessity has spent 6 years finding the right mix of content and services for growing brands.

Your social team — without the payroll.

We show up like we are a part of your team — because that's the point. Most businesses that need help with social media are stuck choosing between two bad options: hiring a full-time employee — with the salary, benefits, training, and turnover risk that comes with it — or handing it off to a freelancer who disappears the moment something better comes along. Necessity is built to be the third option. For over 6 years, we've worked as an embedded extension of our clients' teams — learning your brand, your voice, and your audience the way an in-house hire would, at a fraction of the cost and without the long-term commitment. You get the consistency of a dedicated team member, minus the overhead and the risk of betting everything on one person.

How it works
1

Strategy & audit

We dig into your goals, competitors, and current performance before spending a dollar.

2

Custom build

Campaigns, tracking, and landing pages built from scratch for your business — never templates.

3

Launch & learn

We collect real data fast and find your early winners.

4

Optimize

We cut what's not working and double down on what is.

5

Scale

When the numbers justify it, we grow. Not before.

Plans built to fit where you are

Starter

$1,999/mo

  • Social media strategy and content planning
  • Consistent weekly posting (posts, reels, stories)
  • Content repurposing across platforms
  • Custom graphic design and copywriting for posts

Best for businesses that want consistent, professionally managed social media without handling it internally.

Most popular

Pro

$2,399/mo

  • Everything in Starter, plus:
  • Channel optimization and best-practice updates
  • Monthly performance reporting
  • Respond to DMs and comments
  • Optional community engagement add on

Best for businesses that want strategic oversight, engagement support, and performance visibility.

Elite

$2,799/mo

  • Everything in Pro, plus:
  • Community engagement
  • Collaborative giveaway opportunities
  • Growth strategy and execution to grow social media following

Best for businesses focused on growth and expansion.

Ready to hand off your social?

Tell us about your business and goals — we'll come back with a straightforward plan, not a sales pitch.

Schedule my free strategy call
What our clients say

"Necessity's team is AMAZING. They really helped us grow our socials after our original social media girl moved out of the country. They were able to take over where she left off and make it look like nothing had changed. It was seamless and they made it look easy. 10/10 would recommend!"

ONE SHOT BACK

"YachtLife engaged with Necessity just a couple months ago, but their work has been spot on so far. They've been very responsive and have been able to understand our brand, our target market customer and the luxury market segment that we work in. They were able to quickly step in to manage our social media strategy."

YACHTLIFE

"This team are rockstars at all things social! Halfdays has had the pleasure of working with them since day 1 and we have seen her single handedly tackle any challenge we throw her way. With their help, we've grown our instagram to over 20,000 followers and she continues to test new ideas & channels!"

HALFDAYS

"Necessity is a great partner, consistently meeting deadlines and matching our brand guidelines and voice. Their creative approach and openness to new ideas have led to great content that resonates with our audience. Collaborating with their friendly and professional team has been a pleasure. We highly recommend Necessity to any company in need of a reliable and creative marketing agency!"

EASE HEALTHCARE

"BuyVerde came to Necessity at the very beginning of our startup life. We asked the team to create a brand profile on social media to reflect our values, including an emerging look and voice. Necessity formed a fresh, new brand voice that we quickly couldn't live without. We are constantly asked for social media referrals because of their work, and happily give the recommendation because of how professional and easy the team is to work with."

BUYVERDE

"Necessity's team is AMAZING. They really helped us grow our socials after our original social media girl moved out of the country. They were able to take over where she left off and make it look like nothing had changed. It was seamless and they made it look easy. 10/10 would recommend!"

ONE SHOT BACK

"YachtLife engaged with Necessity just a couple months ago, but their work has been spot on so far. They've been very responsive and have been able to understand our brand, our target market customer and the luxury market segment that we work in. They were able to quickly step in to manage our social media strategy."

YACHTLIFE

"This team are rockstars at all things social! Halfdays has had the pleasure of working with them since day 1 and we have seen her single handedly tackle any challenge we throw her way. With her help, we've grown our instagram to over 20,000 followers and she continues to test new ideas & channels!"

HALFDAYS

"Necessity is a great partner, consistently meeting deadlines and matching our brand guidelines and voice. Their creative approach and openness to new ideas have led to great content that resonates with our audience. Collaborating with their friendly and professional team has been a pleasure. We highly recommend Necessity to any company in need of a reliable and creative marketing agency!"

EASE HEALTHCARE

"BuyVerde came to Necessity at the very beginning of our startup life. We asked the team to create a brand profile on social media to reflect our values, including an emerging look and voice. Necessity formed a fresh, new brand voice that we quickly couldn't live without. We are constantly asked for social media referrals because of their work, and happily give the recommendation because of how professional and easy the team is to work with."

BUYVERDE