Social Media Management | Content, Strategy & Growth

Social media that actually moves your business forward

Strategy, content, and consistent posting — off your plate, on brand. No ghost accounts, no generic content calendars.

The real cost of DIY social media

~6 hrs/week

According to a recent survey — That's how much time the average small business owner spends planning, writing, and posting on social media — Some business owners spend up to 10 hrs/week.

That's most of a full work day, every single week, that could go back into running your business.

Get Your Free 2-Week Content Plan

100% FREE. No Obligations at all.

Why businesses choose Necessity

No smoke and mirrors

Clear scope and pricing on every service before we start — no surprise invoices.

No long-term contracts

Book a shoot or add a service when you need it, pause it when you don't.

40+ combined years experience

The same team behind your core plan handles these — not an outsourced add-on team.

Built on a real track record

Necessity has spent 6 years finding the right mix of content and services for growing brands.

Your social team — without the payroll.

We show up like we are a part of your team — because that's the point. Most businesses that need help with social media are stuck choosing between two bad options: hiring a full-time employee — with the salary, benefits, training, and turnover risk that comes with it — or handing it off to a freelancer who disappears the moment something better comes along. Necessity is built to be the third option. For over 6 years, we've worked as an embedded extension of our clients' teams — learning your brand, your voice, and your audience the way an in-house hire would, at a fraction of the cost and without the long-term commitment. You get the consistency of a dedicated team member, minus the overhead and the risk of betting everything on one person.

What our clients are saying

"Necessity has been a dream to work with! They are equally process-oriented and creative. Content is consistently high-quality and brand-right, and our collaboration is so streamlined and efficient—just what our team needs. Highly recommend!"

VERLOOP

"Working with Necessity has been fantastic. They always nail the content and I really appreciate how responsive and proactive they are. Huge help!"

SAUVÉ

"Necessity's team is AMAZING. They really helped us grow our socials after our original social media girl moved out of the country. They were able to take over where she left off and make it look like nothing had changed. It was seamless and they made it look easy. 10/10 would recommend!"

ONE SHOT BACK

"YachtLife engaged with Necessity just a couple months ago, but their work has been spot on so far. They've been very responsive and have been able to understand our brand, our target market customer and the luxury market segment that we work in. They were able to quickly step in to manage our social media strategy."

YACHTLIFE

"This team are rockstars at all things social! Halfdays has had the pleasure of working with them since day 1 and we have seen her single handedly tackle any challenge we throw her way. With her help, we've grown our instagram to over 20,000 followers and she continues to test new ideas & channels!"

HALFDAYS

"Necessity is a great partner, consistently meeting deadlines and matching our brand guidelines and voice. Their creative approach and openness to new ideas have led to great content that resonates with our audience. Collaborating with their friendly and professional team has been a pleasure. We highly recommend Necessity to any company in need of a reliable and creative marketing agency!"

EASE HEALTHCARE

"BuyVerde came to Necessity at the very beginning of our startup life. We asked the team to create a brand profile on social media to reflect our values, including an emerging look and voice. Necessity formed a fresh, new brand voice that we quickly couldn't live without. We are constantly asked for social media referrals because of their work, and happily give the recommendation because of how professional and easy the team is to work with."

BUYVERDE

Real results across industries

HALF DAYS

Grew from 300 to 20,000 followers in 1 year

Gained over 2,000 new followers in a single month
Created unique content built specifically to engage their audience
Used influencer marketing campaigns to grow reach and product sales

Fitness & Wellness

WEALTH BY RE

Grew Instagram from 10,000 to 35,000 followers in 3 months

Helped grow TikTok following to 100,000
Managed Instagram, TikTok, YouTube, and Facebook
Produced educational content that built strong brand loyalty

Online Education / Real Estate Investing

HUTS

Grew Instagram from 7,000 to 76,000 followers

Gained 1,000+ new followers in one week through Facebook advertising
Used Instagram Live to drive growth and create viral content
Full Instagram presence management, from strategy to execution

Construction / Housing / ADU Development

See more success stories →

How it works

1

Strategy & audit

We dig into your goals, competitors, and current performance before spending a dollar.

2

Custom build

Campaigns, tracking, and landing pages built from scratch for your business — never templates.

3

Launch & learn

We collect real data fast and find your early winners.

4

Optimize

We cut what's not working and double down on what is.

5

Scale

When the numbers justify it, we grow. Not before.

Packages to meet your goals

Starter

$1,999/mo

Social media strategy and content planning
Consistent weekly posting (posts, reels, stories)
Content repurposing across platforms
Custom graphic design and copywriting for posts

Best for businesses that want consistent, professionally managed social media without handling it internally.

Business Goal	Starter	Pro	Elite
Build Consistency, Trust & Credibility
Increase Brand Awareness
Grow an Engaged Community
Support Lead Generation