Stop wasting ad spend. Start getting leads.

Paid media experts running advertising across Google Ads, Meta, LinkedIn, TikTok and Snapchat. No guesswork. No long-term contracts. Just campaigns built to convert.

Schedule a free discovery call
Why businesses choose Necessity

No smoke and mirrors

Clear scope and pricing on every service before we start — no surprise invoices.

No long-term contracts

Book a shoot or add a service when you need it, pause it when you don't.

40+ combined years experience

The same team behind your core plan handles these — not an outsourced add-on team.

Built on a real track record

Necessity has spent 6 years finding the right mix of content and services for growing brands.

How it works
1

Discover

We learn your business, audience, and what makes you different before designing anything.

2

Concept

Moodboards and initial directions so you can react before full designs are built.

3

Design

Full logo, identity, or content package built out based on the direction you choose.

4

Refine

Revision rounds to get every detail right before anything is finalized.

5

Deliver

Final files, style guide, and ongoing content handed off ready to use.

Decades of experience. One dedicated team.

When you sign with a big agency, you rarely keep the senior expert who won the pitch — you get whichever account coordinator is available that quarter, and a new one every time someone gets promoted, reassigned, or leaves. Real specialists, not a rotating account team, is the whole point of working with Necessity. Monique has spent 14+ years running Google Ads and SEO campaigns that have earned clients over $2M. Samantha has spent 6+ years managing multi-million dollar ad budgets for national brands. When you work with Necessity, you work directly with them, every month — not a junior hired to keep your account warm while the agency chases its next client.

Meet your team
Monique Dean headshot

Monique Dean

Google Ads & SEO

Specializes in: Google Ads, SEO, campaign strategy

Monique has 14+ years of hands-on experience, with $2M+ earned for clients running paid media and SEO campaigns. She's seen what works, what doesn't, and she'll tell you straight.

She brings a background in sales, project management, and customer service that most marketers don't have — so she doesn't just build campaigns, she understands your business, your pipeline, and what "results" actually means for you.

Samantha Baker headshot

Samantha Baker

Paid Social

Specializes in: Meta, LinkedIn, campaign strategy, retargeting

Samantha has 6+ years of experience helping businesses grow through strategic digital advertising across Google, Facebook, Instagram, LinkedIn, TikTok, YouTube, and more.

After managing multi-million dollar ad budgets for national brands, she now brings that same level of strategy to local businesses — helping them spend smarter, reach the right customers, and turn ad dollars into measurable growth.

Ready to stop guessing?

Tell us about your business and goals — we'll come back with a straightforward plan, not a sales pitch.

Schedule my free strategy call